Just $995

Let's talk business!

Add a 1-hour, 1-on-1 strategy sesson with Russ for just $295.

"The 60-minute strategy call is everything. I got to talk to Russ and unload all my disorganized thoughts..."

~ Melina Moreno (former student)

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Master List Building Workshop

A 7-Step Online Workshop on Generating Leads and Email Subscribers

Here's just a smidge of what we'll be covering:

  • The 3 pieces of "lead generation equipment" you must have and how to acquire all three. (If you are missing any of these 3, you'll get virtually zero leads and subscribers.)
  • 8 types of lead magnet offers that turn even the coldest traffic into warm leads ready to buy your online courses. (And the one offer that everyone uses that doesn't work in 2019.)
  • The 4 reasons a lead generation campaign fails and how to avoid each of them.
  • 7 ways to funnel traffic to your lead magnet page (many of these are FREE traffic sources) and generate leads and subscribers at scale.
  • Headlines and bullets are critical to your lead generation page. You'll get 5 lead magnet headline formulas and 9 bullet formulas that are proven to convert. (My favorite is the "Piggyback.")
  • The math behind lead generation. This is the kind of stuff they don't teach in business school. (You'll just plug your numbers into our simple Scorecard spreadsheet)
  • The 10 elements every successful lead generation campaign has in place. (Some of the most critical are Specificity and Speed.)

Plus... send me your work and I'll record a custom critique video giving you the feedback you'll need to get this right the first time.