$295.00 USD

Would you like to add the Email Newsletter Mastery workshop to your order for just $95? (68% discount)

Email Newsletter Mastery is an on-demand workshop (you can get started right now) and will teach you how to plan, launch, and virally grow an email newsletter (like theCLIKK) that nurtures leads and drives sales.

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Words that Sell

Here's a smattering of what you'll learn:

    • The Copywriter’s Strength Detector Checklist that identifies the precise features and benefits of any product or service so you can describe it and sell it.  
    • theCLIKK’s Headline Swipe File containing 108 headline formulas you can employ to write email subject lines, blog post titles, and sales letter headlines. (This is gold.)
    • How to write persuasive copy using the Dual Readership Path (SPOILER ALERT: People don’t read your emails, ads, and sales letter, they skim them. This is how you make sure even the skimmiest of skimmers reads your sales argument.)
    • How to defeat the blank page with the always applicable P.A.S.A. opening.
    • 6 ways to transform a product that isn’t selling into a best seller by changing the offer.  
    • How to tastefully urge your prospective buyer to take action NOW (even if you don’t have a deadline or limited supply.)
    • A “rule of thumb” that will help you determine how long an ad, email, or sales letter needs to be to get results.
    • The 3 simple questions you need to answer BEFORE you write a single line of promotional copy.
    • Why “proof” is the most important element in your sales copy and the 3 forms of proof you can employ. (Even if you’re just getting started you can always use “Piggyback Proof.”